Project:
Personal website & Ecommerce Platform
Platform:
WordPress
Role:
UX research, UI design and web development
Everybody loves a good story
After 11 years in the banking sector, Neema Kamau took a career break in 2013, to exhale, spend more time with her children and rediscover herself. One of her biggest challenges at the time was finding a diverse range of affordable children’s storybooks, games and learning resources. This led her to create Elimubox, a community where you have access to affordable books, a range of games and puzzles
Neema Kamau approached Creative Consillium to help her re-build her shopify store. Her goal was to have a dynamic website that not only sells books, but also resource center for parents.
Design Process
A user centered design approach is chosen to think from a user perspective. Along with that, what the brand needs are considered during each phase
01
Research
02
Define
03
Design
04
Launch
Research
Research was done to understand the goal, desires and pain of users that are interested in buying books. Also understand the brand and their business goals.
01. Understanding the brand
Through a series of discovery calls with Neema, I got to understand her vision, her target audience and what she wanted achieved on her website. This helped me ideate better as I worked on a solution for her brand
Target Audience
25 – 50 years
Mothers, parents or anyone interested in buying books for kids as young as 2 years
Success Targets
Increased number of sales from the website
Building a community of book lovers among kids.
General Tasks
Having easy access to books that users can order easily and get additional information about particular aurthors or books
Business Goals
Having a visually appealing website and easy to navigate.
Easy communication Having a visually appealing website and easy to navigate.
Easy communication
Define
After several meetings both internally and with Neema, I was able to understand the user frustrations, user motivation and the user journey
02 Average User Journey
Considering that most of Neema’s users get to know ElimuBox either through personal interactions with her or through social media. This is what the average journey would be:
- Come to the website through social media or a direct link
- Explore the website for books of interest
- Pick a book and add to cart
- Complete the checkout process and shipping
- Reads a blog/watch youtube video/ View events by Neema
The second targeted audience that would:
- Come to the website through social media or direct link
- Read a blog/ watch a YouTube video/ View events by Neema
- Decide to explore the website for books of interest
- Pick a book and add to cart
- Complete the checkout process and shipping
03 Information Architecture
Design
Building design systems ensures uniformity and and also fasten the design process
04 High-level Design
05 Typography
Font: Lilita One
Font: Chilanka
06 Primary colors
Launch
We decided to use wordpress instead of shopify. WordPress is a dynamic and easy CMS. This gave Neema an option of blogging, adding YouTube videos and even events.
We used woocommerce for the e-commerce part of the shop and for payment integration we used PesaPal
The Team
The project was a success thanks to the amazing Creative Consillium team:
Ianson Muriu – Team Lead
Mercy Kabiria – Creative Lead and Web developer
Jean Karingo – Head of Communications