06. Chpter Mobile App
Merchants live on their phones, yet critical tasks—checking campaign results, answering WhatsApp or Instagram DMs, even confirming orders—still forced them to wait until they reached a laptop. That delay meant missed optimisation windows, abandoned carts, and customer questions left hanging. Juggling three separate mobile apps (WhatsApp Business, Instagram, a web inbox) only added friction and confusion, while Chpter’s own web dashboard was too cramped on a 5-inch screen; nearly 60 % of mobile visitors bounced in under 30 seconds. Giving sellers a single, purpose-built mobile hub for real-time analytics and omnichannel replies wasn’t just a convenience upgrade—it was the fastest path to sharper decisions, happier customers, and more sales on the go.
Client:
Chpter
Role:
Lead Product Designer
Omnichannel Inbox design
I created a mobile inbox that folds WhatsApp and Instagram into one streamlined workspace:
Unified conversation list – every thread shows the customer avatar plus a small channel badge, timestamp, unread indicator, and a one-tap toggle to let (or stop) the AI assistant replying on your behalf.
Quick-Access drawer – a slide-up sheet that drops the most common actions—Smart Replies, saved Templates, Catalog items, and one-tap Checkout links—straight under the merchant’s thumb, so they can answer or close a sale in a few seconds.
In-thread view – channel chips (‘All / WhatsApp / Instagram’) filter the timeline without leaving the chat
Campaigns Design
I built a pocket-size workflow that lets merchants create a template, submit it for approval, and review live results.
Template Builder – a clean, top-to-bottom form where sellers pick a theme, drop in header media, write a body with variable tags (character counter included), add discount codes or call-to-action buttons, and preview before tapping “Create Template.”
Sent-Campaign Analytics – once approved and sent, merchants see a status chip (“Sent”, “In review”) plus two stat blocks: Deliverability (sent, delivered, read, undelivered) and Performance (opens, conversions, response time). A message preview card shows exactly what customers received, and a one-tap share icon exports the report to email or WhatsApp for team visibility.
06. Chpter Mobile App
Merchants live on their phones, yet critical tasks—checking campaign results, answering WhatsApp or Instagram DMs, even confirming orders—still forced them to wait until they reached a laptop. That delay meant missed optimisation windows, abandoned carts, and customer questions left hanging. Juggling three separate mobile apps (WhatsApp Business, Instagram, a web inbox) only added friction and confusion, while Chpter’s own web dashboard was too cramped on a 5-inch screen; nearly 60 % of mobile visitors bounced in under 30 seconds. Giving sellers a single, purpose-built mobile hub for real-time analytics and omnichannel replies wasn’t just a convenience upgrade—it was the fastest path to sharper decisions, happier customers, and more sales on the go.
Client:
GATECH
Role:
Content
Omnichannel Inbox design
I created a mobile inbox that folds WhatsApp and Instagram into one streamlined workspace:
Unified conversation list – every thread shows the customer avatar plus a small channel badge, timestamp, unread indicator, and a one-tap toggle to let (or stop) the AI assistant replying on your behalf.
Quick-Access drawer – a slide-up sheet that drops the most common actions—Smart Replies, saved Templates, Catalog items, and one-tap Checkout links—straight under the merchant’s thumb, so they can answer or close a sale in a few seconds.
In-thread view – channel chips (‘All / WhatsApp / Instagram’) filter the timeline without leaving the chat
Campaigns Design
I built a pocket-size workflow that lets merchants create a template, submit it for approval, and review live results.
Template Builder – a clean, top-to-bottom form where sellers pick a theme, drop in header media, write a body with variable tags (character counter included), add discount codes or call-to-action buttons, and preview before tapping “Create Template.”
Sent-Campaign Analytics – once approved and sent, merchants see a status chip (“Sent”, “In review”) plus two stat blocks: Deliverability (sent, delivered, read, undelivered) and Performance (opens, conversions, response time). A message preview card shows exactly what customers received, and a one-tap share icon exports the report to email or WhatsApp for team visibility.