01. AI Store Assistant
Chpter’s merchants were losing up to 21 % of potential checkouts because human agents couldn’t respond to product questions fast enough. I designed an AI Assistant Control Panel directly inside the merchant dashboard. Since launch, the panel has driven a 30 % adoption rate among active stores, cut average shopper response time by -91 % (2 min 14 s ➔ 12 s), and lifted cart-to-checkout conversion by +8 percentage points, helping both Chpter and its merchants scale revenue without adding support staff.
Client:
chpter
Role:
Lead Product Designer
https://www.chpter.co/chpter-ai-sales-agent
Context & Problem
Merchants on Chpter handle high chat volume across WhatsApp, Instagram DM, and other social media platforms. 32 % of chats asked repetitive questions (pricing, delivery ETA, stock), yet human response times averaged > 2 min. Owners wanted AI help.
Objective
Empower merchants to self-deploy and fine-tune an AI assistant that answers FAQs, guides checkout, and hands off edge-cases—while maintaining full control and visibility.
What I Learned
• Merchants trust AI when they can see and tweak tone in plain language.
• Clear success metrics rallied design, data, and engineering around one shared goal.
01. AI Store Assistant
Chpter’s merchants were losing up to 21 % of potential checkouts because human agents couldn’t respond to product questions fast enough. I designed an AI Assistant Control Panel directly inside the merchant dashboard. Since launch, the panel has driven a 30 % adoption rate among active stores, cut average shopper response time by -91 % (2 min 14 s ➔ 12 s), and lifted cart-to-checkout conversion by +8 percentage points, helping both Chpter and its merchants scale revenue without adding support staff.
Client:
GATECH
Role:
Content
https://www.chpter.co/chpter-ai-sales-agent
Context & Problem
Merchants on Chpter handle high chat volume across WhatsApp, Instagram DM, and other social media platforms. 32 % of chats asked repetitive questions (pricing, delivery ETA, stock), yet human response times averaged > 2 min. Owners wanted AI help.
Objective
Empower merchants to self-deploy and fine-tune an AI assistant that answers FAQs, guides checkout, and hands off edge-cases—while maintaining full control and visibility.
What I Learned
• Merchants trust AI when they can see and tweak tone in plain language.
• Clear success metrics rallied design, data, and engineering around one shared goal.