Baze is Safaricom’s direct-to-consumer content hub that streams short-form video, live radio, podcasts, and creator exclusives to millions of Kenyan subscribers. Behind the scenes, three very different user groups keep the engine running: Content Creators – upload shows, set prices, schedule premieres. Content Managers – moderate assets, curate home-page rails, track performance. System Operators – maintain radio streams, manage partner entitlements, and reconcile payouts.